HMV A Lesson To Learn?




A couple of weeks ago you might have heard about a number of disgruntled tweets sent from HMV’s official Twitter account. Well, they were the work of former employee Poppy Rose Cleere.

It’s perhaps not the most elegant way to leave a job, but everybody can sympathise with her actions, which she later went on to clarify, this time using her own Twitter.

“I would apologise for the #hmvXFactorFiring tweets, but I felt like someone had to speak. As someone without a family to support/no mortgage I felt that I was the safest person to do so. Not to mention, I wanted to show the power of social media to those who refused to be educated,” Poppy tweeted.


“Since my internship started, I worked tirelessly to educate the business of the importance of social
media – not as a short-term commercial tool, but as a tool to build and strengthen the customer relationship – and to gain invaluable real-time feedback from the consumers that have kept us going for over 91 years.”

“While many colleagues understood and supported this, it was the more senior members of staff who never seemed to grasp its importance. I hoped that [my] actions would finally show them the true power and importance of social media, and I hope they’re finally listening.

”Since posting the tweets, Cleere has apparently received several job offers…every cloud, eh?


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