Say Neigh To The Supermarket




By now, I’m assuming you’ve heard just about every horsemeat pun you could possibly imagine, so I’ll try my best to avoid them here, not least because ‘Horsegate’ highlights a particular concern I’ve had for quite some time.

I’m talking about the fact consumers are becoming increasingly disconnected from their food, to such an extent they no longer know what they’re eating, and it has to be said, supermarkets are a massive contributing factor to that culture.

So when I read about leading supermarkets and producers filling products with culturally unacceptable meats (there’s actually nothing wrong with eating horsemeat, many Brits just think horses are somehow superior to other animals. Maybe it’s that ‘special connection’ that comes from riding them which means we shouldn’t eat them), I wasn’t too surprised – corners have to be cut to achieve such low costs and high profits simultaneously. I would, though, have expected such products to be packed out with far nastier things than horsemeat.

If, rather than shopping in supermarkets, consumers took the decision to shop local (as I wrote about in last month’s TSM), they would learn much more about their food, where it’s from and what to do with it, amongst other things, such as supporting the local economy, saving money and eating more healthily. On top of all that, they’d have a much more satisfying shopping experience where quality isn’t traded for profit.


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